The 2017-2018 season marks the 50th anniversary of the Phoenix Suns as an NBA franchise. We made a campaign to celebrate and bring awareness to this achievement. Some of the work includes a 50th anniversary logo, the Sole of PHX guerrilla campaign with custom oversized hightop sneakers painted by local Valley artists, and a 3-room exhibit at the Arizona State Capitol Museum.
Basketball is a sport that thrives on culture, artistry, and self-expression both on and off the court. Working with a broad collection of local artists to bring this project to life, the Sole of PHX exhibition is a fun and interactive way to take the Suns 50th anniversary festivities out of the arena and into the community. Fisher placed these painted high-top sneakers all around the Valley throughout the 2017-18 Phoenix Suns season. Using the Suns Mobile App, fans could scan each shoe’s plaque to view exclusive content and win prizes including courtside Phoenix Suns tickets.
The three-room exhibit at the Arizona State Capitol Museum is a tribute to the Phoenix Suns in their 50th anniversary season. The exhibit features a timeline of the Phoenix Suns franchise, jerseys from throughout their 50 years, the original Suns Gorilla t-shirt cannon, and more fun memorabilia and information.
